TV, radio and and many other media have recently lost much credibility and their popularity, either because of their lack of variety, fake news sold as true facts, or just because you're fed up with watching commercial after commercial.
Internet has many advantages that traditional media doesn't, and for the first time, in 2013 Online investment beat to the TV one in the USA, and in 2014 such an important news paper as The New York Times, was overtaken by other similar papers on the web.
Throughout history, communication has been the fact that has allowed us to evolve, and we have always been looking for new ways to improve it. In the 15th century the printing press allowed to reproduce the same document time after time very quickly in comparison with the traditional method of copying by hand. This also made possible a huge diffusion of the culture and reinvented communication and transmission of information between people. The next revolution came by the end of the 19th century and the beginning of the 20th with the invention of the radio by Marconi, the radio made possible to send instant messages to other people who were listening them live. Invented in the 1920s and popularized after the World War II, the TV offered us moving images in addition to sound; news and actuality were brought to this medium and progressively TV shows and new channels were introduced, in addition to cinema's boom.
Everything looks great like this, but it's not that good, like everything by the hand of human being, those media got corrupted or controlled and became doubtful, but nowadays there is a media that can't be controlled or restricted, internet. Internet offers an infinite amount of content, variety, different and free opinions, actuality and flexibility to access to it, and it suprimes monotony because TV or cinema stars have now a huge competition, hidden by other media and who came up thanks to internet. But the best thing about this is that anyone can take part of this, you can give opinions, contrast information in a short time, and even do the things you used to do personally in determined places, right from your computer or your mobile.
In summary, internet offers many advantages over conventional media. Flexibility, variety, free opinions, debates, more simple, no manipulation, freshness, younger, and simply, more human, are aspects that characterize internet, it avoids super-productions and TV sets, so it's closer to the masses, and in consequence, more popular. Unlike before, mouth to mouth distribution is over and now people have 360º vision and we can choose, so now it's your turn to decide the way you want to be informed, I've already make my choice.
No hay comentarios:
Publicar un comentario